Creator AI

CRM × AI platform for paid content creators

# AI  #English #Design System #Light&Dark Theme

One-sentence description of CAI
CAI is a 2B CRM platform that helps creators accelerate lead-to-customer conversion while reducing time and labor costs through AI features such as Auto-pilot, AI Reply, Suggested Scripts, and AI Translation.‍
‍(Dev context: Sahara first copied features from Infloww to test the market, then PMs and designers joined the product team to refine the UX and iterate on the features.)
General Operation Workflow
Basic Info
User
Chatters
Data
$320,000~
Avg. monthly revenue
5
Partner agencies
My Role
Lead Product Designer
Design System
Refined scopes
- Rebranding CAI
- Design System
- AI Reply
- Auto Pilot
- Message Editor: AI Translation, Paid Content, Suggested Script, Suggested Chat
Rebranding CAI
Old UI
New UI
Dark Theme
Design System
Figma Link
Auto Pilot
AI chat with fans
Other Alerts
AI Reply
The chatter can generate AI replies in seconds and make quick reply.
Sync the notification card in message channel
Generating, Failed State, Reward Notification
Message Editor: Add Paid Content, AI Translation, Suggested Script, Suggested Chat
Add Paid Content
Suggested Chat & Suggested Script
Challenges & Solutions
Challenge 1
When the design team took over, the product was still below the “must-be” level (Kano model), with critical issues across multiple areas:
Product: Unclear user scenarios and feature overload led to confusing information architecture.
Performance: Frequent bugs, slow loading, and unstable system performance.
UI/UX: Overly complex flows with redundant steps and incomplete user journeys; dense layouts, inconsistent UI, and weak visual hierarchy
Challenge 2
Tight timelines due to rapid market expansion, with limited resources for product and design iterations.
Solutions
- Audited the product, identified P0 issues, and delivered initial UI/UX improvements.
- Built a lightweight design system with a new brand language, focusing on essential components for consistency and efficiency.
- Controlled scope to stay focused on high-impact improvements.